Signs for your business
People often choose where to eat from the car or the sidewalk, after dark. Your name should be easy to read at dinner time and feel like the room inside.
It comes down to where people first see you: from the road, or from the sidewalk.
Best fit
On a busy road or in a shopping center, front-lit is the safer choice. The whole face of each letter glows, so drivers can read your name from across the parking lot during the dinner rush. The acrylic faces can carry your brand color.
Also a good fit
For a bistro, café or wine bar on a walkable street, halo-lit looks more like the dining room: solid steel faces in your colors by day, a soft glow on the wall around each letter at night. It is quieter than front-lit, so it reads best from the sidewalk and across the street, not from far down the road.
Open-face neon suits a coffee bar, pizzeria or cocktail bar that wants a neon look, especially on the wall behind the counter. Each stroke shows a line of light rather than a fully lit face.
General advice. Your drawing shows the exact sizes for your own wall.
On the fascia above the entrance, centered over the door or the front windows. If a side wall faces the road or the parking lot, it can be worth lettering that wall too: set "How many signs" to 2 on the quote form.
Stand at the far side of the parking lot, at the traffic light or on the opposite sidewalk, and note the distance. That distance, not the size of the wall, decides how tall the letters need to be.
A smaller sign on the wall behind the counter or host stand shows pick-up customers where to go and gives the room a finished look. Indoors it is read from a few steps away, so it can be much smaller than the one outside.
Send the same logo file you use for your menu and cups. The letters are cut from it, so the sign matches the rest of your branding.
Yes. Halo-lit faces are printed with your artwork. For front-lit letters, we choose the face color with you. You see the colors on your drawing before you pay.
As soon as you know the wall size. The drawing can be done while the build-out is still going on, and production time is confirmed with your quote. Put your opening date in "Need it by" on the quote form.
Yes. Set "How many signs" on the quote form and describe both walls in the notes. Each sign gets its own size, and they do not have to use the same lighting style.
Often not. A short name in large letters reads better from the road than a long line in small ones. Keep the tagline for the menu and the window, or tell us in the notes and we size it as a smaller second line.
Send your logo and a photo of the wall. We reply with a drawing and an exact price.