See your name on your wall
Send your logo and a photo of the wall. We reply with a drawing and an exact price.
Signs for your business
Channel letters for your type of business
A restaurant on a busy road and an office lobby need different signs. Pick your business to see which lighting style fits, where the sign usually goes and what to plan for.
How to choose a sign for your business
Four questions narrow it down, whatever you do.
Where do people first see you?
From the road or a parking lot, front-lit letters read best. From the sidewalk or inside a lobby, halo-lit or open-face neon can work.
How far away are they?
Distance sets the letter height. A common rule of thumb is about 1 inch of letter height for every 10 feet.
When do they see it?
If customers come early in the morning or after dark, the light does most of the work. By day, color and contrast matter more.
How should it feel?
Glowing faces feel bright and direct. A halo on the wall feels calm and polished. A neon line feels lively.
Pick your business
Restaurants & cafés
Read from the road at dinner time, or a softer glow for a café on a walkable street.
Recommended styles: Front-lit · Halo-lit
See ideas →
Salons & barbershops
A polished storefront, plus a feature wall clients see in the mirror.
Recommended styles: Halo-lit · Open-face neon
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Medical & dental
Help patients find the right door, with a calm sign at the front desk.
Recommended styles: Front-lit · Halo-lit
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Retail stores
Stand out in a row of storefronts and read from the parking lot.
Recommended styles: Front-lit
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Offices & lobbies
Your logo behind reception, seen up close all day.
Recommended styles: Halo-lit
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Churches
A clear name for evening services and first-time visitors.
Recommended styles: Front-lit · Halo-lit
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Gyms
Easy to read before sunrise outside, with energy on the training floor inside.
Recommended styles: Front-lit · Open-face neon
See ideas →
Hotels
Easy to find from the road, upscale at the entrance and in the lobby.
Recommended styles: Halo-lit · Front-lit
See ideas →
Photos show sample signs. Your drawing uses your own name and logo.
Your business is not on the list?
The same four questions apply to any business with a wall. The complete guide covers styles, size, cost and permits, or just send us your logo and a photo of the wall.